Event Programs in Marketo are primarily designed to do what?

Event Programs in Marketo play a crucial role in managing and executing live online events, making it their primary purpose. These programs are specifically constructed to handle the intricate details involved in organizing events, such as webinars or virtual presentations. They facilitate the seamless execution of event-related tasks, including registration management, email notifications, and the collection of attendee data.

By using an Event Program, marketers can integrate their activities with event platforms, create targeted campaigns around particular events, and ensure proper tracking of the event's performance. This allows for more effective follow-up engagement with attendees, thereby maximizing return on investment and enhancing the overall experience for participants.

The other options, while relevant to marketing strategies, do not encapsulate the main intent of Event Programs. Nurturing leads can involve various workflows and might occur outside the context of an event, sending emails is a feature that can be executed across multiple program types, and building social media initiatives typically pertains to ongoing brand development rather than focused event execution. Therefore, the specialization of Event Programs to manage live event-related activities stands out as their key function.