How are guided form landing pages primarily structured?

Guided form landing pages are primarily structured around predefined templates. This means that they offer a consistent and standardized way to present information and collect data from users. These templates are designed to facilitate the creation of landing pages quickly and efficiently, ensuring that all necessary elements are included for effective lead capture and user engagement.

Using predefined templates helps maintain a level of brand consistency and user experience across different campaigns. Marketers can customize certain aspects within these templates but will ultimately rely on the established structure that enhances usability and guides users through the conversion process. This structure also allows for best practices in form design to be implemented, which can result in improved conversion rates and better overall performance of the landing pages.

The other options do not accurately depict the primary structure of guided form landing pages. While some customizability is allowed, it's the templated approach that primarily governs their structure, aligning with best practices and ensuring that the forms are user-friendly and effective.