In Marketo, what is the difference between global and local assets?

The distinction between global and local assets in Marketo primarily revolves around accessibility and sharing across different programs. Global assets are designed to be shared across all programs within an organization, which means they are not limited to individual campaigns but can be reused and repurposed as needed. This promotes consistency and efficiency, as marketers do not need to recreate the same assets for different campaigns.

Global assets are stored in the design studio, allowing them to be easily accessed and implemented in a variety of marketing initiatives. This central repository ensures that all marketing communications are aligned with organizational branding and messaging.

On the other hand, local assets are specific to particular programs and are not available for use across other programs. This allows teams to create tailored materials without affecting or altering global assets, but it can lead to duplication if many programs need similar resources.

Understanding this difference is essential for effective asset management and campaign development in Marketo, as it impacts how resources are utilized across marketing efforts.