In the early stages of customer engagement, what is a primary goal of content?

In the early stages of customer engagement, a primary goal of content is to educate and entertain the audience. This is crucial because potential customers are typically in the discovery phase, seeking information that helps them understand their needs, the options available to them, and how a solution might address their challenges. Providing educational content builds trust and establishes authority in your field, encouraging audiences to engage more deeply with the brand.

Content that entertains can also attract and retain attention, making it more likely that an audience will consume further materials, share them with others, and develop a positive perception of the brand. By focusing on educating and entertaining, marketers can foster relationships that are based on value and relevance, laying the groundwork for future sales conversions. This approach helps create an informed audience that recognizes the brand's expertise and is more likely to consider it as a viable solution as they move further along in their buyer's journey.