On which type of landing page would drag-and-drop functionality be especially useful?

Drag-and-drop functionality is particularly useful on free form landing pages because these pages offer a high level of design flexibility and customization. Free form landing pages allow marketers to arrange various elements, such as images, text blocks, forms, and buttons, in a way that best suits their campaign needs. The ability to easily drag and drop elements enhances the user experience by enabling quick adjustments, real-time visual feedback, and creative layouts without requiring extensive coding knowledge.

In contrast, guided form landing pages are more structured and typically follow a preset format to streamline the user experience. Static landing pages do not allow for changes to content or layout after they have been created, thus limiting the need for drag-and-drop capabilities. Although interactive landing pages may benefit from dynamic elements, their focus is more on user engagement than on the layout flexibility provided by drag-and-drop tools. Therefore, the combination of design freedom and usability inherent in free form landing pages makes drag-and-drop functionality especially advantageous for marketers seeking to create visually appealing and effective campaigns.