To successfully run an Engagement Program, what is crucial?

Successfully running an Engagement Program hinges on the concept of nurturing leads over time. Periodic nurturing allows for ongoing communication and engagement with leads, helping to keep your brand or product top of mind. This process involves delivering relevant content tailored to the interests and behaviors of the leads, which can lead to increased engagement and conversion rates over time.

In an Engagement Program, the aim is to build relationships and guide leads through the buyer's journey, which makes continuous nurturing pivotal. It aligns with the primary goal of these programs: maintaining contact with leads and potentially converting them into customers as their interest grows.

While setting specific dates for emails, tracking live events, and executing social media functions can contribute to a broader marketing strategy, they do not encompass the core principle of an Engagement Program. The focus on periodic nurturing not only aligns with best practices in lead management, but it also emphasizes the need for sustained interaction, which is fundamental to the success of these types of programs.