What are dynamic forms used for in Marketo?

Dynamic forms in Marketo are utilized primarily to enhance user engagement by customizing the forms with visitor information. This personalization allows marketers to better segment their audience based on the data they have collected, enabling tailored communication and targeted marketing efforts. By using dynamic forms, users can see different fields or content depending on their previous interactions or known attributes, making the experience more relevant and increasing the likelihood of conversion.

The capability to customize forms based on visitor information is crucial for creating more effective marketing strategies, as it allows teams to capture valuable data and insights, which in turn informs future campaigns. This dynamic approach goes beyond the limitations of static content, empowering marketers to optimize their outreach and improve the overall customer experience.

In contrast, the other options do not accurately reflect the primary function of dynamic forms in Marketo. Static content lacks the interactive and personalized features that dynamic forms provide. Designing landing pages without coding knowledge is a separate function related to user experience design rather than the dynamic personalization of forms. Capturing payments for events is typically managed through other payment processing solutions and is not a feature associated with dynamic forms in Marketo.