What do people typically read first on a landing page?

The first element that people typically read on a landing page is the headline. This is because headlines are designed to grab the reader's attention and convey the main message or value proposition of the page. A well-crafted headline can effectively draw in the audience, enticing them to read further and engage with the content. It sets the stage for what to expect, guiding users toward understanding the benefits or features of the offering.

While images, bulleted lists, and social proof are important elements of a landing page, they usually follow the initial engagement that happens with the headline. Images can attract attention and illustrate concepts, bulleted lists can help present information in a digestible format, and social proof can enhance credibility. However, the headline remains the primary focal point for initial comprehension and interest, making it the first thing that captures a reader's eye upon arrival at the page.