What does an Email Campaign specifically send out?

An email campaign is specifically designed to deliver a single email to a defined group of leads. This targeted approach allows marketers to communicate directly with their audience about specific offers, updates, or information relevant to those leads. By selecting a defined group, marketers can ensure that the content of the email resonates with the recipients, improving engagement rates and response.

When conducting an email campaign, it leverages segmentation and personalization to increase its effectiveness and aims to drive a particular outcome, such as conversions, clicks, or response rates. This targeted communication is a core function of email marketing within Marketo Engage, as it fosters direct interaction with potential and existing customers.

In contrast, the other options do not align with what an email campaign entails. Sending a report of campaign performance is more about analyzing results rather than delivering content to leads. A control sample for A/B testing pertains to testing different variables rather than sending out campaign content. User login details relate to account management and access rather than marketing communications. Thus, the focus of an email campaign is solely on sending a targeted email to a defined list of leads.