What feature characterizes free form landing pages?

Free form landing pages are characterized by their drag and drop functionality, which allows users to easily create and customize landing pages without needing to write complex code. This feature empowers marketers to design pages that meet their specific needs and branding requirements while offering a user-friendly interface. The drag and drop capability streamlines the process of adding various elements such as text, images, forms, and buttons, making it accessible for users with different levels of technical skills. This flexibility is a significant advantage, enabling quick iterations and adjustments to optimize performance.

In contrast to this, other options present features that do not align with free form landing pages. Complex coding is typically not required, making the process more efficient for users. Predefined layouts suggest a limitation on customization, which is counter to the essence of free form landing pages. Moreover, a focus solely on graphical content would disregard the essential components like forms and calls to action that are vital for effective landing pages. Thus, the drag and drop functionality stands out as the defining characteristic of free form landing pages.