What happens after a lead's score reaches the defined threshold?

When a lead's score reaches the defined threshold, it typically indicates a high level of engagement and interest in the offerings provided by the business. At this stage, the lead is considered to be sales-ready, meaning that they are likely more receptive to communication from the sales team. As a result, the lead is handed off to the sales team for further nurturing and potential conversion into a customer. This process ensures that leads who show strong interest are prioritized for sales efforts, increasing the chances of successful sales conversions.

The handoff to the sales team is an important step in the lead scoring process, as it allows for a more tailored follow-up approach based on the lead's demonstrated intent and interest, aligning marketing efforts with sales objectives. Properly managing the transition from marketing to sales can significantly impact the lead's journey and is essential for optimizing overall sales effectiveness.