What is a common use of whitepapers?

The use of whitepapers is primarily centered around providing in-depth information on a specific topic, often aimed at educating the audience. They typically discuss complex issues comprehensively and are supported by research, data, or expert opinions. This educational approach is what distinguishes whitepapers from promotional advertisements or direct selling tactics.

Moreover, whitepapers frequently incorporate third-party credibility, such as case studies or expert endorsements, to establish trust and authority. This added layer of credibility enhances their effectiveness in persuading readers about particular viewpoints or solutions, making them valuable tools in content marketing strategies.

While whitepapers are not predominantly focused on social media engagement, shorter educational content can sometimes be used in social media marketing. However, the depth and length usually associated with whitepapers are not aligned with the fast-paced nature of social media interactions. Thus, option C is indeed the most accurate choice as it encapsulates the true intent and common usage of whitepapers in a business context.