What is a key characteristic of Thinkers in marketing?

The reasoning behind identifying "They are good with data" as a key characteristic of Thinkers in marketing lies in the analytical mindset that defines this group. Thinkers are often characterized by their ability to interpret and leverage data effectively to inform marketing strategies. They are skilled at analyzing trends, measuring campaign performance, and utilizing insights to optimize marketing efforts. This capability to handle data enables them to make informed decisions that can enhance targeting and improve the overall effectiveness of marketing initiatives.

The other choices focus on different aspects of marketing roles. Executing tasks refers more to doers or implementers who carry out actions. Understanding customer emotions pertains more to Emotional and Social buyers who emphasize connection and empathy. Spanning multiple channels relates to a more holistic view of marketing roles but does not specifically define the analytical prowess associated with Thinkers.