What is a key outcome when you approve a landing page in Marketo?

When you approve a landing page in Marketo, a key outcome is that it becomes a target for smart campaign activity. Approving a landing page indicates that it is finalized and ready for use in active campaigns. This means that the page can be leveraged in various marketing strategies, such as tracking visitor interactions or automating processes based on user actions taken on the page.

The approval process signifies that the page is intended for engagement and can be included in multiple marketing campaigns. Once approved, the landing page becomes part of the marketing team's toolkit for driving leads, capturing information, and facilitating conversions, all of which can be managed and monitored through smart campaigns.

Contextually, the other options describe scenarios that are not accurate following the approval process. For instance, while it may limit editing post-approval, this isn't the primary function or outcome of the approval itself. Accessing the page may still depend on other factors, like campaign settings, rather than simply being restricted to a select audience. Moreover, an approved landing page remains active on its public URL rather than being removed, allowing it to be accessible to potential leads.