What is a landing page in the context of Marketo?

A landing page in the context of Marketo is a specific type of web page designed to capture visitor information and facilitate lead generation. Marketo-hosted landing pages allow for the display of tailored content, which can be crafted to align with specific marketing campaigns. These pages are integral for driving engagement as they can include forms for visitors to fill out, enabling the collection of valuable data that feeds into a marketer's database. Additionally, the platform enables robust visitor tracking, helping brands measure the performance of their campaigns and understand user behavior.

This focus on content display and tracking distinguishes landing pages from other options such as e-commerce transaction pages, which primarily focus on selling products and managing purchases. Personalized emails and social media profiles serve different functions in the marketing ecosystem, one being a direct communication channel and the other focusing on brand engagement and community building. Therefore, the unique role of landing pages in enhancing lead capture and data collection within the Marketo ecosystem solidifies option B as the correct choice.