What is a static form in Marketo?

A static form in Marketo is characterized by requiring the same fields from every visitor, regardless of their prior interactions or data. This means that whenever a user accesses the form, they are presented with the same set of fields, ensuring consistency in data collection. Static forms are often used to streamline data input and maintain uniformity in submissions, which helps in minimizing data discrepancies and simplifies the lead management process.

This type of form is particularly useful in scenarios where the business needs to gather the same core information from all prospective leads to fulfill essential requirements or objectives, such as ensuring eligibility for a specific offer or capturing baseline data for new contacts.

Other choices suggest different functionalities that are not representative of a static form. Dynamic adaptations, optional fields, or changes based on past submissions point toward forms that allow for flexibility and user customization, which is not the case with static forms.