What is one best practice for landing pages?

Focusing on a single call to action is a best practice for landing pages because it helps to streamline the user experience and guide the visitor toward a specific desired action, such as signing up, downloading a resource, or making a purchase. When a landing page has only one call to action, it minimizes distractions and increases the likelihood that visitors will complete that action. This clarity can significantly boost conversion rates, as visitors are not faced with multiple options that could dilute their focus or lead to confusion.

In contrast, including multiple calls to action can overwhelm visitors and lead to decision fatigue, ultimately decreasing the chances of them taking any action at all. Using a small logo may not significantly impact the effectiveness of the landing page, as logo size does not directly influence user behavior regarding the call to action. Additionally, adding lengthy text can clutter the landing page and detract from its primary purpose, which is to encourage action rather than provide excessive information.