What is one of the three main communication phases in an event program?

Follow up emails are indeed one of the three main communication phases in an event program. After an event, it’s essential to maintain engagement with attendees, and follow-up emails serve to thank participants for attending, provide additional resources, and reinforce the key messages delivered during the event. This helps to solidify relationships, gather feedback, and enhance the overall experience for the attendees, thereby fostering long-term engagement and potential conversions.

The other options represent activities or concepts that may occur during an event or around it but do not constitute a foundational communication phase like follow-up emails do. Product launches may be a specific event type, sales pitches focus on promoting a product or service during the event, and networking sessions are opportunities for attendees to connect, but none of these actions serve the critical post-event communicative purpose that follow-up emails fulfill.