What is the primary function of Smart Lists in Marketo?

The primary function of Smart Lists in Marketo is to find specific groups of people using filter criteria. Smart Lists are dynamic lists that allow marketers to segment their database based on various attributes and behaviors. By applying different filters—such as demographic information, campaign engagement, lead scoring, or activity history—users can identify and compile a list of records that meet defined criteria. This segmentation capability is essential for targeting specific groups for campaigns, improving engagement, and personalizing communication with leads and customers.

The other options refer to different functionalities within Marketo. Creating permanent groups relates more to static lists, which do not update automatically based on data changes. Managing duplicates pertains to data cleanliness but is not the focus of Smart Lists. Lastly, organizing and managing assets is more aligned with the program structure and workspace features in Marketo rather than the purpose of Smart Lists.