What is the purpose of tags in Marketo?

Tags in Marketo serve as a method to categorize and organize assets and data, which facilitates better data management and analysis. By applying tags, users can filter and sort data for reporting purposes, making it easier to extract relevant insights. This is particularly useful in scenarios where marketers need to analyze campaign performance, segment their audience, or track specific themes across various marketing materials.

The other options do not accurately represent the primary function of tags. While promotional content might be added to email through other means, it is not the role of tags. User access management is handled through different administrative settings, not through tagging. Lastly, while static lists are a key component of Marketo, they are created through list management functions rather than utilizing tags.