What occurs when an opportunity's status changes to Closed Won?

When an opportunity's status changes to Closed Won, it typically triggers an update that allows the opportunity status to be returned to Marketo. This integration is part of the data flow between the Customer Relationship Management (CRM) system and Marketo, ensuring that the marketing automation platform has accurate and up-to-date information about the sales pipeline.

When an opportunity is marked as Closed Won, it indicates that a deal has successfully been completed, and this status change needs to be reflected in Marketo to facilitate reporting and future marketing efforts based on customer engagement. This linkage ensures that marketing teams can analyze their efforts accurately concerning successful sales and optimize their strategies accordingly.

On the other hand, the other options don't appropriately reflect the process that happens in relation to Marketo and opportunity status updates. For instance, leads are not removed from the database upon a Closed Won status, nor is a new acquisition program automatically generated. Also, while reassignments might happen within sales teams, this is not a direct outcome of changing an opportunity's status in relation to marking it closed in a typical marketing automation context.