What qualifies as an 'Interesting Moment' in lead tracking?

An 'Interesting Moment' in lead tracking is defined as a significant action taken by a lead that indicates potential interest or engagement, particularly in a way that could trigger a sales opportunity. When a lead performs a specified action that aligns with the organization's goals—such as requesting a demo, downloading content, or engaging with a marketing campaign—it signifies a moment where the lead's behavior suggests they are moving further down the sales funnel.

This focus on specific actions distinguishes 'Interesting Moments' from merely administrative changes or passive behaviors. For instance, while changing contact information or unsubscribing from emails may reflect some aspect of the lead's status or interest, they do not indicate active engagement or sales readiness the way an action like making a request does. Therefore, tracking moments where leads take proactive steps can provide valuable insights for sales teams, enabling them to engage at critical times when the lead is most likely to be receptive to further interactions.