What question should you ask when considering the relevance of your content?

When considering the relevance of your content, asking whether it still provides value is essential because the primary goal of any content marketing strategy is to meet the needs and interests of your audience. Content that offers value can inform, educate, entertain, or solve problems for your audience, which builds trust and engagement. If the content’s value has diminished over time due to changes in industry standards, audience preferences, or new developments, it may no longer resonate with your target market.

Evaluating content for its value ensures that you are focused on audience-centric metrics rather than superficial attributes. While visually appealing content can draw in viewers, it ultimately needs underlying value to keep them engaged. Similarly, aligning content with current trends is important, but if the content does not provide value, it won't sustain audience interest. Lastly, considering promotional costs is operational, but it does not directly address the core purpose of the content itself; without value, no amount of promotion will lead to meaningful engagement or results. Thus, assessing whether content still provides value is crucial for maintaining relevance in your marketing efforts.