What should be included in an email’s ALT text?

ALT text in an email is crucial for enhancing accessibility and providing a better experience for all users, particularly those using screen readers due to visual impairments. By including descriptions of images in the ALT text, you ensure that the content remains meaningful even if the images do not load. This practice allows those who cannot see the images to understand the context and purpose that the visual elements serve within the email.

Focusing specifically on descriptions of images fosters inclusivity, ensuring that all recipients can engage with the content being communicated. This is particularly important when images convey key messages or branding content, as losing this information can lead to misunderstandings or a diminished experience.

Including statistics, personalized messages, or compliance information in ALT text does not serve the intended purpose of ALT attributes, which is specifically to describe visual content. These alternative options do not align with the function of ALT text and could detract from the accessibility goal. Hence, the emphasis on providing accurate and clear descriptions of images stands out as the most appropriate use of ALT text in emails.