What should be prioritized to encourage form completion on a webinar landing page?

To maximize form completion on a webinar landing page, prioritizing the request for minimum required information is the most effective approach. By asking for only the essential details, such as name and email address, you reduce the friction that users experience when filling out the form. This encourages more visitors to complete the registration process because they perceive it as quick and easy.

Requiring extensive information can deter potential attendees, as users may feel that the time investment outweighs the perceived value of the webinar. Additionally, using complex language might confuse or alienate users, leading to lower completion rates. Lastly, hiding the form until the webinar starts effectively eliminates the opportunity for users to register in advance, as they would not be able to see the registration form when they first visit the landing page. Overall, simplicity and clarity in the registration process are key to encouraging participation.