What situation calls for 'Retire' regarding content?

The appropriate situation for using 'Retire' regarding content is when the content is outdated. Retiring content is a strategic decision that reflects the need to maintain the quality and relevance of the material presented to the audience. Outdated content may no longer provide accurate information, align with current branding or marketing goals, or meet the evolving needs and interests of the target audience.

By retiring outdated content, a business can streamline its resources, enhance user experience, and ensure that its messaging remains fresh and informative. This proactive approach can also positively impact engagement metrics and brand credibility, as visitors are less likely to trust or engage with information that appears obsolete or incorrect.

In contrast, popular content, new edits, or increasing SEO scores typically indicate that the content is still valuable or relevant, thus warranting updates or promotion rather than retirement.