What type of structure is recommended for organizing assets in Marketo?

A meaningful folder structure is essential for organizing assets in Marketo effectively. This approach allows users to easily navigate and manage various marketing assets, including campaigns, emails, landing pages, and more. By creating a logical and intuitive hierarchy, users can quickly locate specific items, which improves efficiency and productivity in their marketing efforts.

A well-structured folder system also facilitates collaboration among team members, as everyone can clearly understand where to find or store assets. Additionally, it supports better maintenance and scalability as the organization grows and adds more assets. In short, a meaningful folder structure enables better organization, easier access, and effective asset management across various marketing initiatives.