Which aspect should NOT be included in the body text on a landing page?

When creating effective landing pages, it's essential to prioritize clarity and accessibility in the messaging. Including confusing technical jargon in the body text can alienate or frustrate potential customers who may not be familiar with the terminology. Clear communication is critical for engaging visitors and guiding them toward the desired action, such as filling out a form or making a purchase.

In contrast, including clear investment benefits, concise information focused on the offer, and relevant and engaging content all contribute to a landing page's effectiveness. These elements ensure that potential customers understand the value proposition and feel motivated to take action, enhancing their overall experience on the page. Therefore, avoiding the inclusion of confusing technical jargon helps maintain an approachable and user-friendly environment for all visitors.