Which component is NOT part of marketing automation?

The sales forecasting tool is not typically considered a component of marketing automation. Marketing automation focuses on automating marketing tasks and processes to improve efficiency and effectiveness in reaching and engaging with customers. This includes tools designed for managing campaigns, automating communication workflows, and analyzing customer engagement through an analytics engine.

An engagement hub serves as a central location where marketers can manage and nurture relationships with customers, while the automation engine powers the execution of marketing activities automatically based on defined triggers and rules. The analytics engine, on the other hand, provides insights into marketing performance, helping organizations make data-driven decisions.

Sales forecasting tools are more closely related to sales processes and activities rather than marketing automation. They are used to predict future sales trends and revenue based on historical data and market analysis, which is outside the primary focus of marketing automation.