Which is NOT an objective of marketing automation tools?

Marketing automation tools primarily focus on streamlining marketing processes, enhancing customer engagement, and ultimately driving revenue growth. The objectives of these tools include improving operational efficiency, which allows teams to automate repetitive tasks and save time; growing revenue faster by enabling more effective lead generation and nurturing; and measuring marketing success through analytics that track performance metrics.

While project management capabilities are important for a marketing team, they are not a primary function of marketing automation tools. Marketing automation is centered on optimizing marketing efforts and workflows, rather than managing projects in the traditional sense, which usually involves planning, scheduling, and resource allocation. Therefore, enhancing project management capabilities does not align with the core objectives of marketing automation.