Which of the following is NOT a benefit of using a subscription center?

Using a subscription center is a strategic approach to managing subscriber preferences and improving their overall experience with communications. A key benefit of a subscription center is that it allows subscribers to manage their subscriptions effectively. They can opt out easily, ensuring compliance with regulations and enhancing satisfaction by providing choice.

Additionally, subscription centers help collect valuable data on subscriber preferences and interests. This information is crucial for marketers to tailor their content and communications to better match subscriber needs, thereby increasing engagement. Moreover, when subscribers can specify their preferences, this facilitates more precise targeting of communications, leading to higher relevancy and effectiveness in marketing efforts.

On the other hand, while a subscription center might manage the size of your email list, it does not inherently reduce it; rather, it allows subscribers to adjust their preferences, which could actually maintain or even grow the list with engaged subscribers. Thus, the correct answer points out that reducing the overall email list size is not a direct benefit of a subscription center.