Which of the following is NOT typically found on a landing page?

Prepare for the Marketo Engage Business Practitioner Exam. Enhance your skills using our flashcards and carefully crafted multiple-choice questions, each with hints and thorough explanations. Excel in your certification!

A landing page is designed to convert visitors by focusing on a specific call to action, such as submitting a form, signing up for a newsletter, or making a purchase. To achieve this, landing pages generally feature elements that enhance engagement and clarity regarding the campaign focused on the landing page.

A hero image is a large, eye-catching visual element that helps draw attention and can convey the essence of the offer or content found on the page. Body text is crucial for providing visitors with important information about what is being offered and persuading them to take action. Privacy policy references may also be included to build trust and comply with legal requirements, although they are typically found in footers rather than featured prominently.

Subject lines, however, are not a standard component of a landing page. Instead, they are relevant in the context of email marketing, where they entice recipients to open messages. Thus, including them on a landing page would be out of place since landing pages focus on capturing interest and encouraging action directly related to the offer or content at hand.

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