Which of the following is an example of an audit trail in Marketo?

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An asset audit trail in Marketo refers to a record that tracks changes made to marketing assets such as emails, landing pages, and forms. This feature provides detailed information about who made the changes, what the changes were, and when they occurred, allowing marketers to maintain oversight and governance over their digital assets.

The audit trail is crucial because it ensures accountability and helps teams understand the history of modifications, which is especially important for maintaining brand consistency and compliance with regulations. It also assists in troubleshooting issues that may arise from changes made to assets.

While the other options, such as user performance audits or budget audits, can provide valuable insights into aspects of marketing operations, they do not specifically relate to the tracking of asset modifications and changes within Marketo, which makes the asset audit trail the most relevant choice in this context.

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