Which role would primarily handle analytics within Marketo?

The role that primarily handles analytics within Marketo is the Analytics role. This position is specifically designed to focus on data analysis, reporting, and the measurement of marketing performance. Professionals in this role utilize Marketo's analytics tools to extract insights, track campaign performance, and provide detailed reports that inform strategic marketing decisions.

This specialized focus on analytics allows those in the analytics role to dive deep into metrics, understand customer behavior, and optimize marketing efforts based on data-driven insights. By concentrating on the analytical aspects of marketing activities, this role is essential for any organization looking to leverage data for more effective decision-making.

While other roles such as Admin, Web Designer, and Marketing may engage with analytics in their functions, their primary responsibilities differ significantly. The Admin role typically focuses on system configuration and maintenance, the Web Designer is centered on the user experience and design of digital assets, and the Marketing role is generally broader, encompassing strategy and execution of marketing campaigns. Each of these roles might interact with analytics but do not specialize in it like the Analytics role does.