Which statement accurately describes 'All vs. Any' filters in marketing automation?

The statement that 'All is equivalent to AND and Any is equivalent to OR' accurately describes how filters function in marketing automation systems like Marketo.

When you use the 'All' filter, it means that every condition specified must be met for a lead to be included in the results. This is akin to using the logical operator AND, which requires that all specified criteria are fulfilled for the filter to be true. For example, if you're filtering leads by both industry and geographical location, a lead must meet both conditions to be included in the results.

On the other hand, the 'Any' filter implies that meeting any of the conditions specified qualifies a lead for inclusion. This operates like the OR logical operator, allowing for flexibility in the criteria that can be met. So, in the previous example, if you have multiple industries defined, a lead could be from any one of those industries to be included in the results.

This understanding of the 'All' and 'Any' filters is crucial for effectively segmenting and targeting leads based on specific attributes within a campaign.