Which three components make up Smart Campaigns in Marketo?

Smart Campaigns in Marketo consist of three key components: Smart List, Flow, and Schedule.

The Smart List is crucial for defining the audience that the campaign will target. It allows marketers to segment their database and select specific leads based on criteria such as demographics, behaviors, or engagement history.

The Flow component outlines the actions that will be taken on the selected audience. This includes activities such as sending emails, changing lead scores, or applying tags. The Flow is where the specific operational tasks of the campaign are defined, ensuring that interactions and processes are automated effectively.

Finally, the Schedule feature allows marketers to determine when the campaign will run. This could be immediate actions or user-defined triggers based on specific time frames or events. Scheduling is essential for orchestrating campaigns to align with broader marketing strategies or specific timing needs.

Other options lack the specific framework that Smart Campaigns adhere to, either focusing on broader concepts rather than the actionable components necessary for campaign execution or including unrelated elements.